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If you have any experience marketing for your business, then you may already be aware that using third-party data for the purpose of hyper-personalizing advertising campaigns was, at one point in time, one of the hottest digital marketing trends. The use of third-party data has helped businesses and publishers earn millions of dollars in revenue.

If you're still relying on best practices that peaked back in 2015, you could be falling behind and losing more than just "likes.” We’re talking about money - and lots of it.
As digital tech continues to evolve, your online audiences are expecting more from the brands they love.
And in order for your business to rise in its industry ranks, social media needs to be more than just an afterthought. Rather than just complimenting your campaign, it should play an integral role in it.
That’s why today we're going to share five ways to dominate this space, spark user interests, and finally use these tools to your advantage.

So.. you have a great business idea - an inspiring message, a must-have product, or a valuable service to share. However, it’s a little challenging to transform that vision of yours into a growing brand. And as you step into the world of business, you start to feel overwhelmed by the sea of competition.